What is the ALS Ice Bucket Challenge?

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What is the ALS Ice Bucket Challenge?

The words ALS Ice Bucket Challenge have been mainstay on social media for the past few weeks. So what exactly is it?

The ALS Ice Bucket Challenge is an activity that was started by Pete Frates and the late Corey Griffin to raise awareness ofAmyotrophic Lateral Sclerosis (ALS), a nerve disease that affects the brain and spinal cord. ALS, also known as Lou Gehrig’s disease, causes motor neurons to degenerate and die which makes it increasingly difficult to move muscles. Watch Anthony Carbjal
talk about living with ALS.

The ALS Ice Bucket Challenge dares nominated participants to be filmed having a bucket of ice water poured on their heads. A common stipulation is that nominated people have 24 hours to comply or forfeit by way of a charitable financial donation. If one complies with a nomination, they are required to accept the challenge on video, pour ice water on themselves, nominate others and pay a donation of $10 to an ALS charity. If one does not comply with a nomination, they are required to pay a donation of $100 to an ALS charity.

So far individuals from across the world have embraced and taken up the ALS Ice Bucket Challenge, from the U.S. hip hop star Macklemore to a student named James from Brookshine in Kenya. The ALS Ice Bucket Challenge has taken social media and indeed the world by storm.

 

If you are wondering whether the ALS Ice Bucket Challenge has met its goals, you should take a look at the statistics. In the year 2013 between July and August, $1.7 million was raised. This year, during the same period, $13.3 million has been raised. Social media has made the ALS Ice Bucket Challenge a phenomenon and hopefully the monies raised will be used to help find a cure for ALS. This is an example of how social media can be used to bring about positive change in the society. How do you believe Kenyans can utilize social media, in a similar way to solve problems facing our society?

Here are some of the most creative ALS Ice Bucket Challenges that have been so far:

Charlie Sheen


Paul Bissonntte

NY Jets ALS Ice Bucket Challenge with Fire Truck Hose

 

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